Scientific Research
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Research Field
The main research areas:
One Core: Entrepreneurship and Innovation
Two industries: digital Internet + and intangible cultural heritage industry
Three majors: Digital Consumer Behavior/Intelligent New Media/Cultural and Creative Digitalization
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Paper Publications MORE >>
- .Integrating Culture and Tourism: A Resilient Scale for Digital Transformation Innovation:Journal of the Knowledge Economy,2024
- .The impact of institutional environment on entrepreneurial performance in micro E-commerce for Women:Journal of Business Research,2023
- .The impact of institutional environment on entrepreneurial performance in micro E-commerce for Women: The mediating role of entrepreneurial network:Journal of Business Research,2023
- .Evaluation of Women＇s Entrepreneurship Education Based on BP Neural Network:Scientific Programming,2022
- .妈祖文化营销研究现状与展望——基于CNKI期刊数据的文献计量分析:第八届国际妈祖文化学术研讨会,2022
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Patents
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Published Books MORE >>
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Research Projects MORE >>
- "数字四化创新福建非遗文旅深度融合升级路径研究 "
- Research on the Deep Integration and Upgrade Path of Fujian Intangible Heritage Cultural Tourism by digitalized four route.
- 台湾地区工业局OpenDATA应用计划（1030331VF）,以当时任职公司（清水传）为投标单位,本人为计划第一主持人兼公司首席执行顾问,2013.2-2013.12, 经费新台币250万,约62.5万人民币,已结案并转成商业创业项目。
- 中国（百色）与东盟国家营销环境对比研究,参与项目,百色市人民政府重点研究课题,2020.4-2020.9，人民币1.5万, 结项。
- 国家社会科学基金一般项目“中国女性微创业的制度环境评价与政策优化研究”(18BJY043) ;2019.12-2021.12，获资助金额20万,参与项目,成员排名前二,在研中；
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Research Team
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