An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products

Affiliation of Author(s):School of Economics and Management, Nanning Normal University, Nanning, Guangxi, People’s Republic o
Journal:Acta Agriculturae Scandinavica, Section B — Soil & Plant Science
Key Words:Geographical Indication (GI) agricultural productstechnology Acceptance model (TAM) modelfresh e-com
Abstract:Geographical indications are an effective factor for increasing the added value of agricultural products. Chinese fresh food e-commerce is now the main channel for agricultural product sales, and the leading company dominate the sales share of more than 90% of agricultural products; With the assistance of a fresh food e-commerce commission of the online shopping association, this research conducted a survey through mobile phone WeChat on the list of companies operating fresh food e-commerce businesses across the country and found a technology acceptance model ( TAM) is suitable for B2B purcha
Indexed by:Journal paper
Discipline:Management Science
First-Level Discipline:Marketing Management
Document Type:J
Volume:Volume 71
Number of Words:13800
Translation or Not:no
Date of Publication:2020-09-15
Included Journals:SCI
Links to published journals:https://www-tandfonline-com-s.webvpn.fjut.edu.cn/doi/full/10.1080/09064710.2020.1834610
First Author:Dr. Chunyi Lin