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所属单位：南宁师范大学经管学院
发表刊物：Acta Agriculturae Scandinavica, Section B — Soil & Plant Science
关键字：Geographical Indication (GI) agricultural productstechnology Acceptance model (TAM) modelfresh e-com
摘要：Geographical indications are an effective factor for increasing the added value of agricultural products. Chinese fresh food e-commerce is now the main channel for agricultural product sales, and the leading company dominate the sales share of more than 90% of agricultural products; With the assistance of a fresh food e-commerce commission of the online shopping association, this research conducted a survey through mobile phone WeChat on the list of companies operating fresh food e-commerce businesses across the country and found a technology acceptance model ( TAM) is suitable for B2B purcha
论文类型：期刊论文
学科门类：管理学
一级学科：市场营销
文献类型：J
卷号：Volume 71
字数：13800
是否译文：否
发表时间：2020-09-15
收录刊物：SCI
发布期刊链接：https://www-tandfonline-com-s.webvpn.fjut.edu.cn/doi/full/10.1080/09064710.2020.1834610
第一作者：林俊毅