Optimal channel decision of retailers in the dual-channel supply chain considering consumer preference for delivery lead time

Affiliation of Author(s):福建工程学院交通运输学院

Teaching and Research Group:物流工程与管理

Journal:Advances in Production Engineering & Management

Place of Publication:斯洛文尼亚

Funded by:教育部人文社科基金

Key Words:supply chain, dual channel; consumer perference, lead time perference

Abstract:Facing competition from manufacturers’ online direct channels, how retailers make sales channel decisions to increase consumer stickiness has become the core concern of the industry and academia. Empirical research showed that delivery lead time is a key factor that affects consumers’ preference for online channels. To analyze the impact of consumer delivery time preference on channel selection and pricing strategy of retailers, consumer delivery lead time preference function was improved from a linear function to an exponen-tial function and consumer demand under the mixed dual-channel supply

Indexed by:Journal paper

Document Code:WOS: 000604906200007

Discipline:Management Science

First-Level Discipline:hysical distribution management

Document Type:J

Volume:15

Issue:4

Page Number:453-466

ISSN No.:1854-6250

Translation or Not:no

Date of Publication:2020-12-15

Included Journals:SCI