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怀旧与折扣:老字号品牌资产传承机理
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Release time:2022-02-18
Faculty/School:
互联网经贸学院
Publisher:
经济管理出版社
Place of Publication:
国内
Supported By:
省、市、自治区社科基金项目
Description of Publication:
2021.10.27 通过。
School Sign:
单独
The First Author's Name:
Iris
Type of Works:
Monograph
Publication Design:
一类出版社
ISBN No.:
978-7509679050
Translated or Not:
no
Date of Publication:
2021-04-23