林俊毅,男,1970年出生于中国台湾，双博士学位，现任福建理工大学人文学院广告专业教授。

于1995年MBA毕业后,任职互联网相关行业二十五年,其中涉及领域包含软件服务/娱乐内容/广告/电商/旅游及产业投资等，

约十五年CXO高管经验，在互联网相关产业有三次创业经验，后取得中国政法大经济法学博士暨瑞士欧洲大学商学院企管博士，

并于2019年开始高校教职生涯。

目前主要研究领域核心为创业与创新领域，注重互联网＋及非遗文创产业等产业应用，关注于文旅产业数字化转型、数字营销

及智能新媒体等专业方向；主要科研成果，总计发表学术论文超过三十篇，其中SSCI二区一篇,SCI三篇,北大核心一篇,EI收录十篇,

CPCI一篇；参与或主持课题多项，其中主持福建省社科项目一项,教育部高教司协同育人项目二项，台湾经济主管机关OpenDATA应用课题一项，

参与国家社科基金一项，市厅级重点课题一项；出版著作总计六部，独立著作两部，副主编四部。

在教学方面，指导学生参与教育部大创、电子商务三创赛、金犊奖及各类全国赛事，学生皆获省级名次达十次以上，

自身亦被评为优秀指导教师多次；除现任教职外，亦受邀参与多项社会荣誉职务，如受聘为中国广协会学术与教育工作委员会委员、

入选省委组织宣传部外宣品评审专家、英国皇家艺术与制造学会(RSA, 1754年创立)研究院院士，英国皇家经济学会(RES,1880年创立)

创意经济委员会成员，第31-33届时报广告金犊奖评审委员，荣事达双创大学创业创新指导委员暨研究生导师，

马来西亚林国荣创意科技大学研究生入学甄选委员会副主任与兼任教授，以及上海技术经纪人协会专家工作组,

同时担任多家国外主流期刊编审及客座副主编。

Chunyi Lin, male, born in Taiwan, China in 1970, Ph.D.; currently a professor of advertising in the School of Humanities of Fujian University of Technology.

He has worked in the Internet-related industry for 25 years, and obtained a doctorate in economic law from China University of Political Science and Law in 2008; in 2017, he obtained a doctorate in business management from the European University Business School in Switzerland.

The main research areas are entrepreneurship and innovation, digital cultural tourism industry, digital consumer behavior, intelligent new media and digital twin of cultural and creative industries.

Published more than 30 academic papers, including three in SCI, one in CPCI, one in the core of Peking University, and nine in EI;

Participated in or presided over a number of projects, including two projects of the Ministry of Education Department of Higher Education Collaborative Education Project, one project of OpenDATA application by Taiwan's economic authority, one project of National Social Science Fund, one project of provincial education reform, and one key project of Baise City, Guangxi item;

He has published six books, authorized four soft-authored works and two invention patents.

Elected as a Fellow of the Royal Society of Arts and Manufactures (RSA), a Fellow of the Royal Economics Society (REs), and a jury member of the 30th Times Magazine Advertising Golden Calf Award,

State-owned enterprise Rongshida University of Entrepreneurship and Innovation Steering Committee and Graduate Mentor, Guest Editor of Finance and Market Journal,

Limkokwing University of Creative Technology, Malaysia, serves as a professor and deputy director of the Graduate Admission Selection Committee, an expert of the expert working group of the Shanghai Technology Brokers Association, and a member of the fresh food e-commerce committee of the Shanghai Online Shopping Association.

主要研究领域： 一个核心： 创业与创新领域 二个产业： 数字互联网＋；文创产业 三个专业： 数字消费者行为/智能数字新媒体/文创数字孪生及原生